Privacy Policy

1. Introduction

SimpleUP! Golf, a product of Simple Is Good Inc. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI chat agent services for golf course websites, mobile applications, and other related services (collectively, the "Services").

By accessing or using our Services, you agree to this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

2. Information We Collect

Information You Provide

We collect information you provide directly when using our Services, including:

• Contact information (name, email address, phone number)
• Golf preferences and booking details
• Payment information (processed securely through our payment processors)
• Content of your conversations with our AI chat agent
• Account credentials when you create an account
• Feedback and correspondence (surveys, customer support)
• Partner application information

Information Collected Automatically

When you use our Services, we may automatically collect certain information, including:

• Device information (type, operating system, browser)
• Usage data (features used, time spent, pages visited)
• IP address and location information
• Referring website or source
• Cookies and similar tracking technologies (as detailed in Section 7)

Information From Third Parties

We may receive information about you from:

• Golf courses that implement our AI chat agent
• Partners in our partner program
• Payment processors and service providers
• Publicly available sources

3. How We Use Your Information

We use the information we collect for various purposes, including to:

• Provide, maintain, and improve our Services
• Process transactions and send related information
• Personalize your experience with relevant recommendations
• Train and improve our AI systems to provide better golf-related assistance
• Communicate with you about products, services, and events
• Respond to your comments, questions, and customer service requests
• Monitor and analyze trends, usage, and activities
• Detect, investigate, and prevent fraudulent transactions and activities
• Comply with legal obligations

4. How We Share Your Information

We may share your information with:

Golf Courses

When you interact with our AI chat agent on a golf course website, we share relevant information with that golf course to facilitate bookings, process requests, and improve your experience.

Service Providers

We work with third-party service providers who perform services on our behalf, such as:

• Cloud hosting and data storage
• Payment processing
• Customer support tools
• Analytics services
• Marketing and communication platforms

These providers are contractually bound to use your information only as directed by us to provide the specific services.

Partners

We may share certain non-sensitive information with our partners who help us market and implement our services at golf courses.

Legal Requirements

We may disclose your information when required by law, such as to comply with a subpoena, court order, or similar legal process, or when we believe in good faith that disclosure is necessary to:

• Protect our rights, property, or safety
• Protect the safety of our users or others
• Investigate fraud or respond to a government request

Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your information.

5. Data Security

We take the security of your information seriously and use appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and penetration testing
• Access controls and authentication requirements
• Regular backups and disaster recovery procedures
• Employee training on security practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Data Retention

We retain your personal information for as long as necessary to provide the Services you have requested, or for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

Access and Portability

You have the right to request a copy of the personal information we hold about you and to receive it in a structured, commonly used format.

Correction

You can request that we correct any inaccurate or incomplete information we hold about you.

Deletion

You can request that we delete your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.

Restriction and Objection

You may have the right to restrict or object to the processing of your personal information in certain circumstances.

Consent Withdrawal

Where we process your information based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section. We will respond to your request within the timeframe required by applicable law.

7. Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities and to remember your preferences.

Types of Cookies We Use

• Essential cookies: Required for the basic functionality of our Services
• Analytics cookies: Help us understand how users interact with our Services
• Preference cookies: Remember your preferences and settings
• Marketing cookies: Track your browsing habits to enable personalized advertising

Your Cookie Choices

Most web browsers allow you to control cookies through their settings. You can generally:

• Delete existing cookies
• Block cookies from being set
• Be notified when you receive a cookie

Please note that if you choose to block or delete cookies, some features of our Services may not function properly.

8. Children's Privacy

Our Services are not intended for children under the age of 16, and we do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will delete such information from our systems.

9. International Data Transfers

We are based in Canada and process information on servers located in Canada and the United States. If you are located outside these countries, your information may be transferred to, stored, and processed in a country different from your country of residence, where privacy laws may not be as comprehensive as those in your country.

By using our Services, you consent to the transfer of your information to Canada, the United States, and other countries where we operate. When we transfer personal information from the European Economic Area, United Kingdom, or Switzerland, we implement appropriate safeguards to ensure that your information is protected, such as standard contractual clauses or participating in privacy frameworks.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this page with a "Last Updated" date at the top.

We encourage you to review this Privacy Policy periodically. Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of the changes.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

We will respond to your inquiry as soon as possible and within the timeframe required by applicable law.